Instagram has come a long way from those photos of your cat or breakfast. With the introduction of video uploads on Instagram, many have been wondering what Instagram is good for. But the answer is not just for your personal brand. Instagram has become a great platform for those who want to make and sell videos, whether it’s a how-to guide on cooking or an instructional video about playing guitar.
Choosing the Right Brand
Since Instagram has become the go-to place for tutorials, it’s best to choose a brand that has been proven effective in this area. One of the best examples of whether or not your brand will work is YouTuber Tyler Oakley. He was able to build his brand with YouTube, which helped him build an audience who were interested in his videos and eventually chose to follow him on Instagram, where he grew his followers immensely. Goread.io services can help you establish yourself as an authority in your niche by increasing your social proof.
Communicating Clearly
One of the biggest mistakes companies make on Instagram is poor communication. Since Instagram is a visual platform with very few words, it’s important that companies make sure that their posts are clear and easy for their target audience to understand. Some of the signs of poor communication are unclear text or blurry images and poor organization of the post.
Showing Personality
One of the biggest mistakes companies make is being afraid to post anything that could be perceived as funny or silly. They are afraid of seeming too informal. But the more companies show their personality and the more fun they have with their posts, the more people will start to follow them. A lot of times, this leads to people actually buying something from that company because they feel like they know them personally and could seriously trust them.
Creating Videos
Since Instagram is the perfect platform for video post, it’s best to make sure that there is a good variety of videos on your page. Posting too many videos in one day might lead to you having no videos on your profile for the next few days, so be sure to vary it up.
Providing Help and Support
One of the most important things you can do on Instagram is provide help and support for people who are looking for answers online and how-to guides in their area. This is a great way to build your brand reputation online and to provide value to people who are interested in learning from you.
Be Creative
As with any other form of social media marketing, it’s important that you find new and exciting ways of post things on Instagram. The more creative you get with your posts, the more likely your target audience will be interested in following you.